The Unseen CEO: A Guide to Self-Accountability for SME Success
The Most Important Person in Your Business
In a big company, if a manager makes a mistake, his director will catch it. If the director makes a mistake, the CEO will hold him responsible. There is always someone watching over you.
But what about you, the owner of a small or medium-sized business? Who is watching you?
The answer is simple: You are.
You are the only person who is truly responsible. You make the plans. You control the money. You decide everything. This freedom is the best part of being an entrepreneur. But it is also the biggest danger.
This book is based on one simple idea: Most small businesses fail because the owner is not accountable to themselves. They don't check their own work, their own decisions, or their own habits.
We will look at the common traps that owners fall into. We will talk about growing the business too fast without a plan, being afraid to make decisions, and spending money on the wrong things, like buying a piece of land when you need cash for your daily operations. We will also talk about a very common mistake: starting a business that is just like every other business around you, in a market that is already full.
This book will give you a tool. A way to build an "awareness mechanism"—a simple habit to check in with yourself at the end of every day. It will help you motivate yourself and be your own boss. By the end of this book, you will have a clear plan to make sure your business succeeds because of you, not in spite of you.
Welcome to becoming the Unseen CEO. The leader who learns to manage themselves first, so they can manage their business to success.
